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In his role as Global Head of Product, Ian brings over a decade of experience at TraditionData, and more than twenty-two years within Tradition Group. Ian will drive a clear product strategy, overseeing and enhancing TraditionData’s product suite with high-quality data solutions which meet the increasingly complex needs of our client base.

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16/09/2025

Retail flow, redefined:
Pan-European equities data from Equiduct & TraditionData

Access clean, retail-only equities data spanning 13 European markets.
Summary

Built for quants, portfolio managers, and trading teams seeking a deeper edge in alpha generation, strategy design, and execution.

Why retail flow matters

Retail investors now account for a significant share of trading activity in European equities. Yet traditional market data does not separate retail from institutional flows. This leaves a critical blind spot in strategy design, backtesting, and execution.

Equiduct, Europe’s leading retail-focused exchange, provides the most comprehensive view of genuine retail equities activity. Through our partnership, TraditionData now delivers this unique dataset as part of our broader alternative data suite.

Rethinking retail – the hidden edge in equity strategies
Rethinking retail: the hidden edge in equity strategies
Key Features & Benefits

Enhanced clarity

Every trade reflects genuine retail activity, free from institutional distortion.

Deeper insight

Aggressor/passive role labelling, broker participation counts, and net retail flows reveal how investors drive order book dynamics.

Historical depth

10+ years of retail equities data for robust backtesting across multiple market regimes. This long horizon helps test whether signals are stable in calm markets as well as during volatility shocks.

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Use Cases

Use Cases for Quants, PMs, and Traders

Alpha Signal Enhancement

Layer retail pressure data into existing models to identify continuation or reversal patterns around earnings, news, and macro events.

Strategy Backtesting

Test signals across more than a decade of history, validating robustness across regimes and stress events.

Execution & SOR Calibration

Optimise routing logic with insights into where and when retail flow provides or removes liquidity.

Event Studies

Analyse retail behaviour around corporate actions, index changes, and macro shocks.

Request a trial of our pan-European retail equities data
Request access
As part of Tradition Group, one of the world’s largest interdealer brokers, TraditionData is uniquely positioned to bring differentiated datasets to the market. Partnering with Equiduct extends our alternative data suite into equities. This product provides clients with an enhanced, deeper and broader product range designed for the search for alpha.
Ian Sams, Global Head of Product
FAQ

Frequently Asked Questions

Who is Equiduct?

Equiduct is a pan-European exchange built specifically around the needs of the retail investment community. Founded in 2009, it helps brokers and their clients achieve Best Execution by overcoming market fragmentation and accessing pan-European liquidity through a single connection.

Who regulates Equiduct?

Equiduct is a market segment of Börse Berlin and operates under Article 44 of MiFID II. It is regulated by the Berlin Senate Department for Economics, Energy and Public Enterprises – Exchange Supervisory Authority.

Which European markets does Equiduct operate in?

Equiduct operates across the following 13 European markets:
Belgium, Denmark, Finland, France, Germany, Italy, Norway, Portugal, Spain, Sweden, Switzerland, The Netherlands, UK.

How can the data be delivered?

Subscribers receive daily CSV files via SFTP.

Are sample files available?

Yes, please contact us to request sample files.

How far back to you have historic data?

+10 years of history is available.

What products are available?

Equiduct offers three differentiated retail data products. From enriched order flow detail to aggregated activity summaries, available separately or in combination. Please contact us to find out more.

Get started with pan-European retail equities data from Equiduct

Ready to redefine your strategies and discover alpha with European retail equities data? Request a brochure, begin a trial or contact us for more information.

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